Multilingual SEO deals with offering optimized content for multiple languages or multiple locations. Let’s explain this with an example. Imagine you have an online shop: you sell WordPress plugins in many countries. To increase your sales in Germany, you’ve decided to translate your content into German and create a German site. Now, you have two variations of the same page: an English and German version. Pretty straight-forward, you’d say? Well, there’s more.

Especially if you want to target countries with similar languages or countries where multiple languages are used, this will pose some challenges. Let’s explore the situation displayed in the image below. This is a simplified example; there are obviously many more potential audiences than we’ve included, like British users.